This Is Why You SHOULD Go to the Grocery Store When You’re Hungry (2024)

Home Home & Living Grocery Shopping

Updated: Aug. 20, 2020

    This Is Why You SHOULD Go to the Grocery Store When You’re Hungry (2)Emmanuel Faure/Getty Images

    Contrary to popular belief, there's a good reason to shop hungry.

    It’s widely advised that you shouldn’t grocery shop when you’re hungry. Why? Because you’ll end up buying more than you need—and usually not on anything healthy. In a recent interview with Jeff Mauro, chef and cohost of The Kitchen, he actually advised the opposite. And I get his point. Here’s why.

    You’ll Buy More Interesting Ingredients

    Jeff says to “go to the grocery store as hungry as possible. Ravenously hungry. Therefore, you’re more likely to buy and try and, you know, put new things in your cart and almost overfill your cart.” When you get home, you’ll have the opportunity to get creative in the kitchen.

    If you pick up a new condiment or salad dressing, now’s your chance to give it a whirl. See what it pairs well with. If it’s amazing, it just might become a new pantry staple. And if you don’t like it? You don’t have to buy it again.

    Browse the produce section and see what speaks to you. Pick up a new cheese or two and cured meats, and have fun creating a personal charcuterie board. I just wouldn’t recommend filling your cart with five bags of cookies. (If you are craving sweets, limit yourself to one or two packages of the good stuff, like our favorite dark chocolate.)

    You’ll Save Money in the Long Run

    Okay, this sounds counterintuitive. But it’s true! If you buy more food at the store, you’ll be forced to cook at home more (which is something we’ve been especially used to during quarantine). According to Jeff, “you are more apt to use those ingredients that you were salivating over in the grocery store and not order out as much or have delivery or fast food.”

    He’s right. Personally, my grocery bill has been a little higher during quarantine since I made all my meals at home (here’s what Taste of Home staffers cooked during quarantine), but it’s much lower than what I’d normally spend on eating out each month. So in the end, I definitely saved money.

    When it comes down to it, there’s no right or wrong way to grocery shop. If your priority that week is to eat healthy and stick to a budget, then bring a shopping list and go after you’ve eaten. But if you’re in a cooking rut and want to experiment with new foods, then shop when you’re starving and let your cravings and creativity shine.

    Originally Published: August 20, 2020

    Author

    Emily Racette Parulski

    As a senior editor, Emily manages Taste of Home’s newsletter and promotions team and edits digital content. She has been writing and editing food and lifestyle content professionally for more than a decade. When she’s not working, Emily can be found in her kitchen baking something sweet or enjoying a scoop of frozen custard somewhere in Milwauk...

    This Is Why You SHOULD Go to the Grocery Store When You’re Hungry (3)

    This Is Why You SHOULD Go to the Grocery Store When You’re Hungry (2024)

    FAQs

    Should you go grocery shopping when hungry? ›

    If you are sticking to the grocery section of the store, or are at a store with only food items, shopping hungry makes it much more likely that you will deviate from your shopping list, and high calorie foods are much more likely to make their way into your grocery cart.

    Does going to the grocery store while hungry really increase spending? ›

    More than three-fourths of participants in the survey said shopping while they're hungry causes them to buy unhealthy foods they would otherwise avoid. They also spend up to 20% more than planned on those items, for an average of $26 extra in a typical shopping trip.

    Are you likely to spend more at the grocery store when you are hungry? ›

    It found that 76% of people are likely to spend more if they're in the store when their stomachs are rumbling. The average shopper in the US spends an extra $26 at these times. Not only that, about six out of 10 people said they forget about their health goals when they shop while they're hungry.

    What does never go to the grocery store hungry mean? ›

    Going grocery shopping on an empty stomach is a bad idea. You're bound to make poor decisions that are not based on nutritional content of the food but on temporary cravings that will leave you asking for more later.

    Why shouldn't you shop on an empty stomach? ›

    New study suggests making big decisions while hungry leads to a focus on short-term gratification. Grocery shopping when you're hungry is typically not a good idea—you're likely to fill your cart with unhealthy or overly indulgent items.

    Do people buy more when they are hungry? ›

    Shopping on an empty stomach? Go and eat something quick! People buy far more stuff and spend more money when they're hungry than when they're full, and that extends to non-edible goods, too, according to a study of the association between our bellies and our belongings.

    Is it cheaper to grocery shop every day? ›

    Aim for Weekly

    “I always recommend to my clients to check out the weekly sales, and they can meal plan around those items,” she said. “Not only will you save money for the meals that week, but you can plan ahead, and stock up and save.”

    How much of my budget should go to groceries? ›

    It's up to you how much you want to spend on food per month, but the recommendation given by Dave Ramsey (I confirmed this with Paige Schmidt, a Dave Ramsey Certified Financial Coach) is around 10-15% of your income.

    How does hunger affect you when shopping? ›

    Shopping while hungry may lead you to spend more than 60 percent more and buy more non-food items than less hungry customers, research by Norbert Schwarz indicates. It's almost lunchtime. You are hungry, but decide to stop at an office supply store before eating to pick up a few items.

    How often do normal people go to the grocery store? ›

    Drive's research determined that, in 2024, the average person shops at two different grocery stores per week and makes six grocery store trips or orders per month. That number is down from an average of eight trips per month in 2022.

    What is cheaper groceries or eating out? ›

    Is It Cheaper to Cook or Eat Out? For those who want a quick and easy answer: It's generally cheaper to cook food at home than eat out. The reason so many people can get stuck on the question is the human psychology variable.

    Why should you not shop when you are hungry or thirsty? ›

    Grocery shopping on an empty stomach makes you do crazy irrational things including getting irrationally short-tempered with everything — even that short walk between aisles. So take heed, don't shop when you're hungry. Your mental well-being and your pocket will thank you.

    When not to go grocery shopping? ›

    Late afternoons after parents pick up kids from school and early evenings when everyone is heading home from work are always the busiest. Again, aim for morning grocery shopping if your schedule allows. If not, make the trip later in the evening when other shoppers are settled at home for the night.

    How do you spend almost nothing on groceries? ›

    11 tips for saving money at the grocery store
    1. Pay with a grocery rewards card. ...
    2. Sign up for the loyalty program. ...
    3. Clip coupons. ...
    4. Join a wholesale club. ...
    5. Go in with a list and stick to it. ...
    6. Buy items on sale. ...
    7. Avoid pre-packaged items. ...
    8. Compare prices between stores.

    What is it called when you don t have a grocery store near you? ›

    The term "urban food deserts" is traditionally applied to North America and Europe, but in recent years, the term has been extended to Africa as well.

    Should I eat something if I am hungry? ›

    “If you are hungry, you should eat something, regardless of the time of day,” says Aimee Takamura, registered dietitian and director of wellness and sustainability at Restaurant Associates. “The act of eating late at night does not affect metabolism or lead to many of the adverse effects you may have heard of.

    Is it better to eat before or after shopping? ›

    If you head to the supermarket hungry, there's a good chance you'll come back with a cart packed with salty snacks. But shopping on an empty stomach can also make you buy more non-food products—everything from office supplies to clothing, according to new research from the University of Minnesota.

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